About Us

Who We Are

Kiind is more than a platform. It’s a movement that connects generosity with real impact. We were founded with a simple belief: giving should be transparent, engaging, and accessible to everyone. Our mission is to empower individuals and organizations around the world to make lasting change, whether through donations, volunteering, or sharing their stories.

We combine innovative technology with a human touch. By making the donation process easy, providing full transparency, and giving charities the tools to grow, Kiind helps transform good intentions into measurable results..

Kiind was founded by Vilhjálmur and Anna, two extraordinary people who saw the gaps in the system and decided to act. Despite many challenges and obstacles, their vision and determination led to the creation of Kiind, a platform built on trust, transparency, and the belief that kindness can change the world. Their story continues to inspire everything we do today. Rooted in Iceland, with its headquarters in Reykjavík, Kiind reflects the founders’ values and culture of community, resilience, and innovation.

Our Team

Behind Kiind is a passionate team of changemakers, dreamers, and doers. We bring together expertise in technology, social impact, and communication to create a platform that truly serves both donors and charities. What unites us is a shared vision: to build a world where generosity flows without barriers and where every act of kindness leaves a visible trace. We work side by side with charities and donors, learning from their needs and constantly improving the platform to serve them better.

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Vilhjálmur Þór Vilhjálmsson

Chairman / Founder

Paulina Wasielewska

CSR/Charity Manager

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Anna Lilja Magnúsdóttir

Director / Founder

Steve O'Carroll

CSR/Business Development Consultant

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